About the Designer
Inspired by the beauty of Singapore's intertwined and internationally celebrated diverse cultures, the intensity of colour and the confidence of the 'Little Red Dot', Mebelle sets out to create luxurious affordable plus sized fashion for everyday wear.
About The Founder and Designer, Melody
I am proudly South African! I have a heart of (green and) gold, a zest for life and a can-do attitude. I’ll try anything once and I love being creative. I’m wild at heart and I don’t do nonsense. Give it to me straight up!
Inspired by the beauty of cultures, colour and confidence, Singapore has been the ideal place for me to release those inspirations into the design of my first collection. iHEARTasia.
With the expatriate life, comes movement, and mid 2016 saw my family and I shipped off to the USA - however, I still get to design, market and share my now THIRD collection with you through a new venture, Shop the Tropics - and this means I get to come back to the Little Red Dot every so often.
I hope my pieces inspire you to be confident, happy and YOU and that you enjoy wearing them as much as I’ve enjoyed creating them for you.
The MelBelle Story - how it all really began!
This story began in a place of eternal sunshines & the occasional downpour of rain. A land of great diversity, tolerance and fabulous food.
It was 2011 when my family and I arrived in Singapore. Needless to say, it-was-amazing! I felt and still do, like the luckiest person alive. Ohh the blessing of living in such spirited & welcoming country.
I was on a high, and so, off to the shops I skipped with the hopes of spoiling myself to a new tropical make over. Now this is where my story turns ugly…
NOTHING FITTED my average (in my eyes) uk size 12 figure and the few items that did, screamed “beached whale” instead of “beach babe!”. This was not the look I had in mind! Told you it was ugly!
Were my days in Singapore destined to wear frumpy & shapeless clothes with cheap fabrics and ugly prints?
NO! Abso-lutely NOT!
So with previous experience running my own successful bridal-wear business in South Africa and always being complemented on my own style (pre-Singapore), I decided to launch my own label. And so Melbelle was born!
I started a journey of design, where the focus is to dress every gorgeous average size customer in a piece of clothing that offers first and foremost quality and an innate sense of comfort whilst being accessible and stylish, making you feel and look beautiful. These designs will accentuate the positive, and deflect the not-so-positive - you’re sure to find something you love.
Beauty is confidence! Our styles are based on the good old classics, but with a modern twist of bold prints, a touch of vintage quirkiness and clever tweaks, all designed to let you add your own sense of flair! Be you, feel fabulous! Look beautiful! Be Confident!
Most styles start at UK/AU size M (12) and go up to 2XL – there are minimal smalls and we only produce 10 of each print across the size spectrum. We like to think everyone wants a bit of exclusivity and so, when that colour or print is gone, sorry my lovely, it’s gone.
Our mission - to provide affordable luxury for women who like to #Loungeinstyle! That said, here’s a tip when shopping at MelBelle… you like it, buy it – don’t deliberate, it will be gone quickly!